About me

Martin Wragg

Experienced professional with over 25 years of technical knowledge in the end-to-end apparel product creation process. Proven track record of success in creating and implementing global initiatives and strategies. Skilled in building and leading diverse teams, hiring, mentoring, and coaching to drive best-in-class talent. Adaptive change leader with the ability to bring stability and structure in evolving environments. Passionate about inspiring a solutions mindset and a culture of innovation and creative thinking across teams.

MW Solutions

1/2022 - PRESENT

Founder

  • Created business development strategies for apparel/footwear suppliers, driving growth by integrating product solutions into a marketplace and brand-focused vision.

  • Defined client's ‘Unique Value Proposition’ driving clarity on market positioning and business opportunities.

  • Provided 360 overviews across manufacturing, sourcing, design, supply chain, and development, ensuring a harmonized and streamlined operational process.

  • Embed a sustainability and circularity ethos into client's product/manufacturing strategies, reinforcing an ethical supply chain model to meet market demands.

  • Conceptualized and created seasonal product concepts, marketing, and branding to elevate clients market positioning and drive enhanced brand recognition.

  • Conducted process reviews, leading the development and implementation of robust frameworks that elevate overall product excellence and customer satisfaction.

  • Developed, aligned, and deployed a solutions-first mindset, building cohesive platforms for customer engagement, innovation, sustainability, and quality.

 

Calvin Klein/PVH

 

11/2020 - 11/2021

  • Created global textile and trim sourcing strategies that align with global apparel strategic sourcing direction.

  • Focused the team on delivering consumer-relevant materials by sourcing innovative and cost-effective solutions.

  • Worked closely with sustainability teams to advance key initiatives and ensure global scalability aligned with brand vision.

  • Fostered a solutions-based environment that drives product end-use focus, including quality root cause analysis.

  • Identified and implemented process improvements across development, sourcing, and quality, utilizing analytics to drive business decisions.

  • Served as a key leader in the Advance Concept team and PVH Innovation Steering Committee, unlocking product innovation potential.

Director, Raw Materials

Nike Inc.

7/2013- 11/2020

  • Built an adaptable organization to support evolving and growing business needs

  • Led a development team, driving a solutions-based mentality.

  • Crafted innovation vision, strategy and roadmaps for pure innovation and disruptive newness, rolled out across multiple apparel categories.

  • Implemented raw material sourcing and compliance strategies, aligning supplier capabilities regionally and globally.

  • Collaborated with global cross-functional partners implementing creative vision and strategy, driving on-time product launches.

  • Drove a creative and innovative mindset within teams, challenging current thinking to create new techniques and seasonal concepts.

  • Set KPI’s to ensure development adoption rate stayed above 80%.

  • Continuously improved and simplified processes and calendars to drive efficiencies and maximize speed-to-market initiatives.

  • Deep knowledge of Team Sports business and product creation process, having worked on NBA, NFL, NCAA and Global Football products.

Material Trim Manager

9/2010 - 7/2013

Material Material Quality Manager - Trims & Embellishments

  • Led Nike’s global project on pvc-free screen printing inks, driving inks to the market through the lens of sustainability.

  • Reviewed and recommended strategic initiatives, SOP’s, KPI’s, processes and material testing standards globally.

  • Key partner with Nike sustainability teams on RSL, road2zero, and global sustainability initiatives.

  • Collaborated with product creation to reduce quality impact through material selection and graphic execution.

  • Elevated vendor quality through continuous process improvement and enhancements to product portfolios.

  • Keynote speaker at 2011 FESPA Americas trade show and conference.

On stage 2011 FESPA Americas, Orlando, USA

 

Nike EMEA

8/2007 - 9/2010

  • In conjunction with key stakeholders defined the sourcing strategy, to support brand objectives and design direction.

  • Assess the product offering by identifying gaps and areas of opportunity, based on seasonal innovation direction.

  • Executed strategic plans and costing benchmark tools to elevate the graphic portfolio at all levels of the business.

  • Initial team member on Nike’s first large-scale move to sustainable apparel with the 2010 FIFA world cup.

  • Provided expertise on embellishment and textile compatibility.

  • Built relationships with global vendors, addressing improvement to enhanced product offering.

  • Partner with cross-functional teams to develop innovative graphic embellishments ensuring scalability globally.

Materials Embellishment Manager

 

MW Consultants

1/2007 - 8/2007

 

  • Consulted on screen printing processes and procedures for major apparel brands (including Levi's and Nike).

  • Visited screen printers throughout Asia to review, report, and make recommendations for changes to meet clients' guidelines/policies, across quality, environment, and labor.

  • Worked with global ink manufacturers to create a report on environmentally preferred inks.

Embellishment Consultant

adidas Sourcing Ltd

9/2005 - 10/2006

  • This position was based out of Bangkok and serviced the Asia region.

  • Set global strategy for embellishment sourcing, both trims and screen prints.

  • Provided regional technical support, training on embellishments to factories, vendors, LO’s and visiting employees.

  • Partnered with global and regional trim and ink suppliers to implement innovation in this area.

  • Assessed vendors, garment factories and print facilities, ensuring compliance with brand policies and direction.

  • Identified KPI’s and objectives, manage travel budgets and ensured critical seasonal calendar deadlines were met.

  • Developed action plans to improve processes, quality, testing and color management with factories and vendors.

  • Worked with key factories and printers within SE Asia to switch to PVC–free inks, plus setting regional pricing structures.

Innovation Manager - Trims & Embellishments

 

adidas AG

11/2003 - 9/2005

  • Managed and mentored a team of trim developers, giving performance evaluations and salary recommendations.

  • Set department KPI’s and objectives, controlled budgets, monitored workflow and productivity to meet critical calendar deadlines.

  • Oversaw the material library ensuring it was a focal point of the seasonal development process.

  • Sourced trims to enhance the product portfolio, focused on environmentally preferred products.

  • Created and maintained the core trim pallet and seasonal, develop or drop process.

Senior Manager Trims & Embellishments

 

Fabrex International Ltd

1997 - 2003

  • Managed a team of graphic designers, setting creative direction, assessing workflow and productivity.

  • Developed innovative apparel branding solutions using heat transfers and RF/HF welding techniques.

  • Visited and presented to major brands such as Nike, adidas, Puma and Umbro.

  • Designed seasonal product launches to align with trend and brand direction.

Research & Development Manager

 

Parker & Son (Printers) Ltd

1984 - 1997

  • Day-to-day running of a graphic design studio, working on corporate ID, brochures and promotional literature, from conception to completion.

  • Created all graphic files, film output, plate making etc., plus hands-on experience of offset lithographic printing.

Graphic Designer/Studio Manager